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June 28, 2005
Immutable Laws of Church Branding
(Filed under: Brand & Identity)The latest issue of Church Executive magazine applies 10 of The 22 Immutable Laws of Branding (by marketing experts Al & Lara Reis) to the church.
Some of the branding lessons learned include:
- Branding, Not Sub-Branding - Umpteen different ministries with their own logo and branding doesn't help anybody.
- Promote the Category - Prome a specific category—be it podcasting, Saturday evening services, or even churches in general—as opposed to just what your church offers. You become the expert, promote the efforts of everyone in your category, and everyone wins.
- Publicity - It's the oft-ignored tactic in church marketing: public relations. You'd be surprised at the attention a single newspaper article can generate and it's worth pursuing. Just ask Billy Graham.
Read the article for more.
Posted by Kevin D. Hendricks at June 28, 2005 7:43 AM
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Comments
I truly enjoy this blog, but I have one question. How do you define public relations? Do you consider public relations and publicity to be the same entity? I've always considered public relations as the more strategic approach to communication and as a way to build relationships with your stakeholders. Does public relations as defined in this way have a role in the church? Thanks,
Posted by: N. Tindall at July 9, 2005 7:55 AM
Here is the new link to the article:
Lessons in branding by Steve Davenport
http://www.churchexecutive.com/Page.cfm/PageID/2956
Posted by: Andy Rowell at February 16, 2007 8:08 AM
Contact Church Marketing Sucks