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February 11, 2005

Now 17% Less Judgmental

(Filed under: Brand & Identity)

A few months back we had a post about a church T-shirt that included the statement "We suck." Chris Mikesell (aka Rhinoguy) of Blachly, Ore. commented that a better slogan might be "Now 17% Less Judgmental."

A new church in Cochrane, Alberta, Canada called The Annex has taken Chris up on the idea and used the tagline. Read pastor Robin Bailey's article on the reaction to the slogan.

Posted by Kevin D. Hendricks at February 11, 2005 8:39 AM

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