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January 5, 2005

AdAge's 2004 Marketer of the Year

Last month, Advertising Age dubbed McDonald's "Marketer of the Year." Recent winners have included Apple and Target. Although this is the first time McDonald's has won the award since Advertising Age began the ritual in 1971, McDonald's did win "Marketer of the Decade" in 1989.

If McDonald's can be the marketer of the year for selling food we shouldn't eat, or in the case of their "healthier options," food we won't eat anyway, but we feel good because they have it available, certainly there is hope for the Church.

I find it hard to believe that we have the greatest story ever told, one that has captured more hearts and minds than any for-profit business could ever dream of, and yet the Church in general is viewed as poor communicators with fringe freaks, and a following that views church more as a pacifier than a perpetuator of Truth.

Pastor: what part is your church playing to help nudge the Church to be the unstoppable, undeniable, and undisputed champion of communication that is everything it can and should be?

Posted by Brad Abare at January 5, 2005 6:59 AM

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From Brad Abare If McDonald's can be the marketer of the year for selling food we shouldn't eat, or in the case of their "healthier options," food we won't eat anyway, but we feel good because they have it available, certainly there is hope for the ... [Read More]

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