« Creating a Church Brand | Main | The Brand of Christianity »
October 26, 2004
Industry Insider on Church Branding
(Filed under: Brand & Identity)Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that helps ministries with advertising.
Two BMC employees are blogging, Busch and Michael Staires. The two spent a day with marketing guru Seth Godin (author of Purple Cow and Free Prize Inside), which is enough to cause jealousy among anyone with a foot in the marketing world.
Posted by Kevin D. Hendricks at October 26, 2004 8:37 AM
Trackback Pings
TrackBack URL for this entry:
http://www.churchmarketingsucks.com/cgi-bin/mt/mt-tb.cgi/351
Listed below are links to weblogs that reference Industry Insider on Church Branding:
» Church Branding 2
More Blather in the Blogosphere from Chris Busch
A recent "press release" I viewed at Religion News Service was titled - UNIQUE LOGOS HELP PEOPLE 'REMEMBER YOUR CHURCH'. Turns out this "news release" was from Lifeway, who happens to sell a custom logo package to churches. Seems [Read More]
Tracked on October 27, 2004 11:13 PM
» Church Branding 2
More Blather in the Blogosphere from Chris Busch
A recent "press release" I viewed at Religion News Service was titled - UNIQUE LOGOS HELP PEOPLE 'REMEMBER YOUR CHURCH'. Turns out this "news release" was from Lifeway, who happens to sell a custom logo package to churches. Seems [Read More]
Tracked on October 28, 2004 11:54 AM
Comments
Hey Kevin, thanks for the ping.
Yes, I do admire your domain name. But I admire even more what you are doing with it.
Keep up the great work.
See you around the blogosphere.
Posted by: Chris at October 26, 2004 7:39 AM
great article on branding in the november issue of 'wired' magazine called 'the decline of brands' by james surowiecki. thought you'd find that an interesting read with your current topic.
Posted by: bobbie at October 26, 2004 11:26 AM
Contact Church Marketing Sucks