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October 5, 2004
Guerrilla Church Marketing
(Filed under: Promotion)A million dollar advertising blitz may work for the corporate giants, but that's usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay Conrad Levinson, author of the Guerrilla Marketing series, offers 93 Guerrilla Marketing Tips in a free 48-page PDF.
The ideas are geared for small- and medium-size businesses, but many could work for the church as well.
Tip #12 features a landscape business in Washington that bands together with its competition to promote landscaping in general, rather than fighting to promote one specific company over another. Sounds like a potential strategy for churches (and something we've discussed before).
Tip #24 features a flower shop that made up for its poor location by decorating parks and cafes with simple arrangements on sunny days when people would be out. The shop left a card in each arrangement and people took notice. Tip #43 recommends a blood drive as a way to gain attention, business, and help a worthy cause. While our primary motivation for community service shouldn't be marketing, it is an effective way to make your congregation more visible in the community.
Posted by Kevin D. Hendricks at October 5, 2004 9:00 AM
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