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October 25, 2004

Creating a Church Brand

The Church Report offers suggestions and tips for creating a church brand.

Important lessons include:

• Make sure any brand fits with your church's vision and mission statement. Branding only works for the long haul, so there's no sense spending money on something that could change in a few years.
  
• Make sure it's currently true for your church. Don't tout your church as kid-friendly if you haven't made those changes yet. Truth in advertising: it works for businesses, it works for churches.
  
• Make sure it resonates with the community. Is your brand going to do what you want it to and draw people to your church? While your preference for dunking over sprinkling may be important to your church, is that really the key factor that will draw people in? Not likely.

Posted by Kevin D. Hendricks at October 25, 2004 8:21 AM

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