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August 2, 2004

What's in a Name?

Everything. The church should know that. Yet again and again you'll see churches with baffling names, either for the entire church or for programs or titles. You might think I was married in a retirement community ("Spring Lake Church"), and you'll definitely wonder what two staff members at Bethlehem Baptist do (Pastor of "Evangelism, Discipleship & Assimilation," Pastor of "Student & Young Adult Care & Assimilation").

When businesses pick a name, they spend a few million. So why can't the church spend a few minutes? The naming and branding company Igor offers a free 52-page PDF Naming Guide, which covers some basic strategy for picking product and company names. If your church is considering renaming itself or even just looking to name a new ministry, check out Igor's free advice.

Posted by Kevin D. Hendricks at August 2, 2004 4:22 PM

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» What's in a (church) name? part deux from Call and Response
My very first post was about church names. Today I found a great post on the subject at Church Marketing Sucks, which links to an awesome manual on how to name things. For some reason I find all this fascinating.... [Read More]

Tracked on April 14, 2005 5:51 PM

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