Archive for March 2012

Copy Matters: Writing for Social Media
5 Comments » March 30, 2012

Copy Matters: Writing for Social Media

Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.

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Church Communication Hero: St. Francis of Assisi
2 Comments » March 28, 2012

Church Communication Hero: St. Francis of Assisi

There's a difference between what we say we believe and what we really believe. St. Francis of Assisi explored that difference and sought to reconcile the two.

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Copy Matters: Writing for the Web
4 Comments » March 26, 2012

Copy Matters: Writing for the Web

Standard tips for writing for the web and the true difference between web and print.

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Church Marketing Lab: Feedback
No Comments » March 23, 2012

Church Marketing Lab: Feedback

Ken Blanchard once said that "feedback is the breakfast of champions." If that is true, we have many champions in the making over in the Church Marketing Lab.

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Copy Matters: 10 Practical Writing Tips
5 Comments » March 22, 2012

Copy Matters: 10 Practical Writing Tips

A few simple tips from a professional writer to help you write better.

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Office Hours: Church Branding & Social Media Stars
No Comments » March 21, 2012

Office Hours: Church Branding & Social Media Stars

Our own Justin Wise has online office hours and takes your questions. This week he talks about church branding and becoming a social media superstar.

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Copy Matters: Writing Better Emails
4 Comments » March 19, 2012

Copy Matters: Writing Better Emails

A lot of church communication happens via email, whether it's volunteer requests or updates from the pastor. Writing counts in email too.

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Church Marketing Directory: Sunday Mag, Video Conversion & More
No Comments » March 16, 2012

Church Marketing Directory: Sunday Mag, Video Conversion & More

New resources in the Church Marketing Directory include Sunday Mag, Ministry Ops video conversion and more.

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Copy Matters: Who Should Do Your Writing?
7 Comments » March 15, 2012

Copy Matters: Who Should Do Your Writing?

Our writing series continues and we ask who should do all this writing? Here's a tip: It shouldn't be your pastor.

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Church Communication Hero: Fanny Crosby
3 Comments » March 14, 2012

Church Communication Hero: Fanny Crosby

Fanny Crosby wrote 8,000 hymns and changed the face of worship today. Her life also offers lessons in using our creativity as communicators.

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Copy Matters: Know What You’re Writing and Why
1 Comment » March 12, 2012

Copy Matters: Know What You’re Writing and Why

Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.

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Church Marketing Lab: Easter & Beyond
2 Comments » March 9, 2012

Church Marketing Lab: Easter & Beyond

There are a number of Easter designs in the Church Marketing Lab. We are also starting to see some post-Easter artwork.

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events Article
No Comments » March 8, 2012

Save $110 on Catalyst Dallas

Catalyst is coming to Dallas May 9-11. Register by March 16 and use our discount code to save $110.

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Copy Matters: Benefits, Not Features
7 Comments » March 7, 2012

Copy Matters: Benefits, Not Features

One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...

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Copy Matters: Why Should I Care About Copy
2 Comments » March 5, 2012

Copy Matters: Why Should I Care About Copy

This is part one of a new series on copy. To start with, why should you care about copy? In the beginning was the Word...

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