http://www.churchmarketingsucks.com/2010/07/the-power-of-anticipation/ Frustrate. Educate. Motivate. Thu, 09 Feb 2012 18:56:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.churchmarketingsucks.com/2010/07/the-power-of-anticipation/comment-page-1/#comment-12509 Scotty Neasbitt Wed, 04 Aug 2010 20:12:37 +0000 http://www.churchmarketingsucks.com/?p=2320#comment-12509 I love the goal and the idea, but I'm also interested in how to mobilize greater numbers of people (out of the stereotypical 80% that consumer rather than contribute) to plan, etc. for that special event 6 months down the road. Any ideas? Perhaps greater numbers of people would be mobilized over time as they incrementally get involved and see the "great anticipation" through their participation. I love the goal and the idea, but I’m also interested in how to mobilize greater numbers of people (out of the stereotypical 80% that consumer rather than contribute) to plan, etc. for that special event 6 months down the road. Any ideas? Perhaps greater numbers of people would be mobilized over time as they incrementally get involved and see the “great anticipation” through their participation.

]]> http://www.churchmarketingsucks.com/2010/07/the-power-of-anticipation/comment-page-1/#comment-12267 Rob Childs Thu, 29 Jul 2010 10:16:20 +0000 http://www.churchmarketingsucks.com/?p=2320#comment-12267 Allowing time is key. We run an annual children's holiday club in the summer (actually running this week) The most success we've had has been since we start planning around February giving us a clear 6 months for the build up. It helps those doing the organising (less pressure at the last minute) and gives time to get the word out and for the anticipation to build in both the community and the church. It's taken time but over the last 6 years it's become the highlight of the church year with more people wanting to volunteer than we would ever need and given us strong connections into the local community. As a fan of George R R Martin's books I've been following the build up to the forthcoming HBO TV adaptation of his 'A Song of Ice and Fire' series. They've got a great story to tell and because of the time it's taken to get from the initial concept to the start of filming this week the community has been hanging on every little sliver of information that's leaked from HBO and Martin himself. Social media has been at the heart of the build up; Martin's own blog, community and fan sites, actors and actresses small and large on twitter and Facebook. We've a great story to share and we need to get church and local communities buzzing! Allowing time is key. We run an annual children’s holiday club in the summer (actually running this week) The most success we’ve had has been since we start planning around February giving us a clear 6 months for the build up. It helps those doing the organising (less pressure at the last minute) and gives time to get the word out and for the anticipation to build in both the community and the church. It’s taken time but over the last 6 years it’s become the highlight of the church year with more people wanting to volunteer than we would ever need and given us strong connections into the local community.
As a fan of George R R Martin’s books I’ve been following the build up to the forthcoming HBO TV adaptation of his ‘A Song of Ice and Fire’ series. They’ve got a great story to tell and because of the time it’s taken to get from the initial concept to the start of filming this week the community has been hanging on every little sliver of information that’s leaked from HBO and Martin himself. Social media has been at the heart of the build up; Martin’s own blog, community and fan sites, actors and actresses small and large on twitter and Facebook.
We’ve a great story to share and we need to get church and local communities buzzing!

]]> http://www.churchmarketingsucks.com/2010/07/the-power-of-anticipation/comment-page-1/#comment-12244 Paul Steinbrueck Wed, 28 Jul 2010 12:44:28 +0000 http://www.churchmarketingsucks.com/?p=2320#comment-12244 Interesting idea. Missions trips are another kind of church event that requires a lot of planning and usually builds a lot of anticipation. I wonder how much of the anticipation is due to planning things far in advance and how much of it is doing something so big and outside the norm that it requires a lot of planning to make it happen. Interesting idea. Missions trips are another kind of church event that requires a lot of planning and usually builds a lot of anticipation. I wonder how much of the anticipation is due to planning things far in advance and how much of it is doing something so big and outside the norm that it requires a lot of planning to make it happen.

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