Comments on: Christian Advertising at the Super Bowl: Subtle & Controversial

By: Kate Logan

Kate Logan — Thu, 10 Mar 2011 03:46:43 +0000

If Mosaic has cared half as much about people than it did about this commercial I would still being attending the church. I went to Mosaic and volunteered there for 6 full years, went I left not one single person noticed.

By: Jon Reid

Jon Reid — Mon, 15 Feb 2010 11:21:59 +0000

Ken, I think we need to draw a distinction between media that puts a gospel message “out there” and media that draws people into the life of a specific faith community. The connection between the Budweiser commercial and Garman’s Pub is all but unknown to outsiders, but to those who consider the pub their own place, it is a point of pride and something to talk about that creates interest. And probably even more so for the Mosaic-produced Cheeto’s commercial.

By: Ken Eastburn

Ken Eastburn — Thu, 11 Feb 2010 08:05:19 +0000

I’ve yet to be convinced that commercials which, by all accounts, were Gospel-less are somehow now “relevant,” or a “beacon of light.”
Just because a Christian group does something in front of a wide audience doesn’t mean they are “relevant.”
At least, I hope “relevant” means more than getting a Gospel-less commercial in the Superbowl.

By: michael Buckingham

michael Buckingham — Wed, 10 Feb 2010 21:52:33 +0000

While I agree with everyone who said the Focus on the Family commercial was yawnner (and I don’t see how it was a pro-life commercial)…they’re reporting a 40% increase in web traffic.
http://mondaymorninginsight.com/blog/post/focus_on_the_family_website_usage_up_40_since_superbowl/

By: Jon Reid

Jon Reid — Tue, 09 Feb 2010 22:39:35 +0000

True, small proportion of Superbowl watchers will have picked up on the news that a church made the Casket commercial. But it was in the news, which should do a lot for their street cred (not to mention their PR).
But I bet you didn’t know that there was a third commercial. Garman’s Pub, a “third place” mission outpost, was the setting for the last few seconds of the Budweiser “Human Bridge” commercial.
More on my blog.

By: Jon Reid

Jon Reid — Tue, 09 Feb 2010 22:37:42 +0000

By: Jeff Goins

Jeff Goins — Mon, 08 Feb 2010 20:19:00 +0000

Just posted my thoughts on this from a marketing perspective. On all accounts, the Tebow ad was a fail: http://goinswriter.wordpress.com/2010/02/08/tim-tebow-superbowl-ads-and-dumb-focus-groups/.

By: Michael Buckingham

Michael Buckingham — Mon, 08 Feb 2010 15:11:46 +0000

James, I was surprised to see now mention at all of the creator (unless I missed it to). But..the buzz will still be there and everyone within earshot of Mosaic will know.
Jane, I love it when my son laughs, it makes me laugh. I think God, giver of joy, finds happiness in our laughter. I hardly think this ad was poking fun at miracles. Miracles are serious business. Jesus is serious business. But sometimes, we take ourselves a bit too seriously. Smile and be full of joy. If our fruit is getting up in arms about a Superbowl commercial that really was funny, well, no one is going to want to eat from that fruit bowl.

By: James

James — Mon, 08 Feb 2010 13:54:39 +0000

Did I miss something, or was there no mention of who produced any of the Doritos ads? If that’s the case, I think the potential impact of Mosaic’s ad is diminished by the fact that no one (other than those who are in the know) has any idea who made the ads. If I hadn’t known that Mosaic had made the ad, and that there was a contest, I would’ve thought the Doritos people used their own ad agency to make them.

By: Jane

Jane — Mon, 08 Feb 2010 09:14:23 +0000

Are we this desperate to be accepted by mainstream America that we just laugh and make fun of miracles? I’ve had a miracle healing that kept me out of a wheelchair for 38 years now, and I say “No” to this Doritos ad. I see nothing encouraging about mocking ourselves. This does not make us relevant. It does make it easier for the world to scoff at church.
We are not selling a laugh and good times at a social club. I don’t know what world you live in but there are still teens committing suicide, stressed out single Moms, people unemployed and worse. But we want to be accepted vis a vis “relevant”? I doubt this commercial would give any one of these people hope and reason to go to church.
Let’s get off the buzzwords and easy ads and reach the lost with the only thing that can reach them, Jesus. If the preaching of the cross is offensive to those that perish so be it.