Comments on: Re-branding Poll Results

By: Dave Jones

Dave Jones — Wed, 22 Oct 2008 19:27:28 +0000

Joshua,
I love this article, in fact the responses from Meredith and John, are great, and Johnathan’s is well… I needed that laugh, thank you!
Perhaps we need to create a branding process for ministry leaders, media directors and Senior Pastors. Trying to explain the branding process to the Senior Pastor is like give a new believer a bible and saying can you preach next week to a crowd of 1,000?
Its just not going to work.
The branding process is strategic and subjective to many different variables and interpretations of vision and mission.
This blog is great, but not practical.

By: John

John — Wed, 22 Oct 2008 19:14:02 +0000

The problem i find with my church (we’re in the ‘have to have a brand to rebrand’ segment) is that as much as i try to show them the benefit of a brand – i get pushed aside and ignored.
That’s perhaps more annoying than anything else.

By: Meredith Gould

Meredith Gould — Wed, 22 Oct 2008 15:11:35 +0000

I’m trying to imagine even having the branding conversation with anyone (else) in Roman Catholic church communications. Okay, wait. I can imagine it. It’s not going well.

By: Jonathan Brink

Jonathan Brink — Wed, 22 Oct 2008 15:05:13 +0000

I would seriously doubt someone who is rebranding every year understands the purpose of branding. Does their message really change every year? Or do they really not know their message.
I spent seven years in marketing for Fortune 500 companies and this would kill them if they did the same thing. It’s a recipe for confusion.
The purpose of the brand was like a cow brand or a crest to speak the name, image and story with which it is associated. It was supposed to imply ownership and trust. Imagine if ranchers or Irish clans changed their brand every year. Just wouldn’t work.