Comments on: 18 Word of Mouth Marketing Tips for Churches

By: KOJO BONTI- AMOAKO

KOJO BONTI- AMOAKO — Wed, 02 Mar 2011 20:51:06 +0000

CREATIVE THINKING AT ITS PEAK…… brilliant

By: Anusha2007kk

Anusha2007kk — Mon, 17 Mar 2008 18:50:08 +0000

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By: Dan Schultz

Dan Schultz — Wed, 07 Mar 2007 06:30:09 +0000

Let’s just remember that we’re all on the same page here. You can trace marketing the church back to Acts. People gathered in their homes and broke bread together…why did they come? Because they were ASKED and they wanted to be part of a community. Church is a community and even today, people still crave it. Word of Mouth, as we all know, works better than anything.
But how do you reach out to the people that won’t listen, or don’t trust, or don’t need it? Share your story…then share His. They can’t argue with that.

By: Garth Gibson

Garth Gibson — Thu, 02 Nov 2006 12:07:26 +0000

You might put more fun evangelism for your church online.
Encourage your church members to create blogs and polls of their favorite bible verses or create polls of who are the most religious local and national politicians or celebrities.
Encourage parishioners to post religious blogs and be sure to include they are a member of such and such church then they could all link to each other.
Members could create advocacy campaigns like this
Foley Is Unholy one. Little by a lot this could turn into massive word of mouth marketing.

By: Brandon

Brandon — Wed, 25 Oct 2006 14:11:46 +0000

Marketing and the church??? Hmmm, makes you think. I would agree there could be a fine line between the two, but in the day and age we are in the church has to do more than offer a Sunday service and hope for people to show up. I think sometimes we get marketing confused with relationship building. Yeah, a church can send out 500 mail pieces or emails, but I think the point Marcus is getting to here is we should do something. Now I think we should be smart about our “somethings” that we do. If you look at stats the average return on a mailout even being opened is about 1%. Am I saying we shouldn’t mail out pieces… No, I’m just saying lets be smart about what we do. Web 2.0 gives us great opportunities to reach out that we didn’t have before. This is just one area, that as the church we can look to. Now back to marketing and the church; I am one that is all about the “get out and do something” approach. The best kind of marketing for a church is the kind that comes from people by people. If I go spend time with someone in a nursing home that is lonely… it means more than just sending a card. If I take time to listen and try to counsel someone who is hurting… it means more than I will pray for you (on that note how many times do you actually pray for them). What I am getting to is church marketing is not about getting people to the church (a.k.a in this illustration: Sunday service, building, mid week meeting). Church marketing is about getting the Church (people… us Christians) out to the people. This doesn’t take away from all the standard marketing campaigns we do to get out the name of a church community, it should just cause us to refocus our efforts to being active in lives.

By: Dan

Dan — Wed, 25 Oct 2006 11:27:41 +0000

Jody,
Please post a link to your blog. I would be interested in seeing how you do what you do.
Thanks.

By: Sara

Sara — Wed, 25 Oct 2006 07:22:55 +0000

Well, it started off well. I am all for one when it comes to getting your name out there. Sure. Nothing wrong with that.
But this shouldn’t be about who has prettier pictures or shinier nurseries or a taller steeple or more bodies filling cushy chairs. Sheer numbers do not reflect accurate results. It is still our responsibility to live out our faith outside church walls. Not everyone will come to us and those that do, we don’t know the inner motives. The command was “Go”, not “Corral the masses once a week”.
Attending church does not change your life, just your schedule.

By: Mike Adams

Mike Adams — Tue, 24 Oct 2006 17:32:20 +0000

When it comes to marketing Jesus, I think we have to always be thoughtfull and very careful. Nothing new under the Sun so says Solomon. Stick to what has worked for 1973+ or – years. PREACH THE GOSPEL. If we get God’s word into people’s hands or share a word people will respond. We have no idea what is in their head so we can’t judge whether we did something to “win” that person to Christ. We plant and water seeds, God gives the increase. There is no magic pill or campaign. Hard work; Preach the Word; Tell them about Jesus Love; Live it out; Study the Word; Age old principles…We can find the answers to our future by clearly looking at the past. Keep sharing and stay encouraged! I agree to use the tools we have in technology but PLEASE include God’s Word in all you do. Direct mail has been known to bomb, TV, Radio and all the Rest, but GOD’s word does not return void. If we went into a field and planted seeds and came back three days later expecting a harvest, we would all be dissapointed. As Kingdom builders (all of us) we will reep what we sow. Pray about all you do; Turn your Church inside out. If your walls were the inside and you were on the outside I’ve often thought that would really stop traffic. Inside Out Churches that are reaching out in hand to hand combat can win souls. It’s not popular or fun for many at first but it is effective and it’s what you make it. Jehova’s witness puts in over a Billion hours a year in door to door evangelism for the wrong kingdom. Imagine if we did 1/10th of that! Blessings, mike

By: Jana

Jana — Sun, 22 Oct 2006 19:46:50 +0000

Here’s a great tool for word of mouth that’s a variation on #10 above… We’ve developed what I call the “micro brochure.” It’s single-fold, business-card-sized brochure. It has a non-churchy teaser on the front; the inside has service times and a little bit (and I do mean a LITTLE bit) about who we are, and a map on the back. People can carry a few in their wallet or purse, and if an appropriate time comes up in a conversation, it’s an easy thing to pull out and hand over. Or leave them — with a really generous tip — to your waiter or hair stylist.

By: Jody

Jody — Wed, 18 Oct 2006 14:17:10 +0000

Allen- I like the attitude my pastor has: He doesn’t care if you go to his church or not. He just wants to see a person come to salvation through Christ, and then let the Lord lead that person to a church. He is more interested in bringing the church to people rather than bringing people to a church building. But, for those who are in the church, he wants there to be strong communication lines and opportunities to grow as a family. So I agree that if we make our efforts all about growing our numbers then we are missing the point. If we make our efforts more about increading God’s kingdom and bringing hope to those around us, then we can also provide a place for them to fellowship. It’s a fine line, sometimes, though…