http://www.churchmarketingsucks.com/2006/07/on-earth-as-it-is-in-advertising/ Frustrate. Educate. Motivate. Thu, 09 Feb 2012 20:01:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.churchmarketingsucks.com/2006/07/on-earth-as-it-is-in-advertising/comment-page-1/#comment-4118 jason Wed, 04 Oct 2006 17:02:56 +0000 http://cms.bigbadcollab.com/?p=645#comment-4118 Hi! Do you have any books on the topic of church advertizing? Thanks, Jason Hi! Do you have any books on the topic of church advertizing?
Thanks,
Jason

]]> http://www.churchmarketingsucks.com/2006/07/on-earth-as-it-is-in-advertising/comment-page-1/#comment-4117 Randy Thu, 03 Aug 2006 21:31:31 +0000 http://cms.bigbadcollab.com/?p=645#comment-4117 Perhaps a deeper question and one worth asking is... Does the church understand its market and its potential market? Any successful marketing or advertising must first have a knowledge of what their potential client thinks, needs, believes and wants. Yet, most churches will only 'advertise' to the already converted. Perhaps this is done so as to avoid the messy cleanup period of a new conversion. I for one, would go fishing much more if the fish came of of the water cleaned, deboned and with a side of french fries. Perhaps a deeper question and one worth asking is… Does the church understand its market and its potential market? Any successful marketing or advertising must first have a knowledge of what their potential client thinks, needs, believes and wants. Yet, most churches will only ‘advertise’ to the already converted. Perhaps this is done so as to avoid the messy cleanup period of a new conversion. I for one, would go fishing much more if the fish came of of the water cleaned, deboned and with a side of french fries.

]]> http://www.churchmarketingsucks.com/2006/07/on-earth-as-it-is-in-advertising/comment-page-1/#comment-4116 NeuroGuy Sat, 08 Jul 2006 19:26:23 +0000 http://cms.bigbadcollab.com/?p=645#comment-4116 Marketing is not on the radar screen of most churches. They haven't realized, or aren't willing to acknowledge, that their "market" has competing demands for their time and treasure. Too many churches rely on moral compulsion to drive "traffic" without realizing that many potential members aren't persuaded by these demands. Marketing is not on the radar screen of most churches. They haven’t realized, or aren’t willing to acknowledge, that their “market” has competing demands for their time and treasure. Too many churches rely on moral compulsion to drive “traffic” without realizing that many potential members aren’t persuaded by these demands.

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