Comments on: Even Nuns Need Marketing

By: Steve Heyduck

Steve Heyduck — Fri, 23 Jun 2006 06:02:19 +0000

Hmmm. And be careful with your branding; perhaps more inside the church than outside it.
It has been, I suppose, 5 years since the United Methodist Church rolled out its “Open Hearts, Open Minds, Open Doors…” branding. I think we put together the ad campaign under the slogan of “catching up with the Mormons.”
Within three years, we had life-long church members assuming that “Open…Open…Open…” was our theological statement rather than an ad line to invite the unchurched.

By: Micheal

Micheal — Wed, 21 Jun 2006 10:13:18 +0000

How does this fit in with those new shows about young men choosing between the pretty girl and the life of a priest?
I wonder if there has been a blip in the number of inquiries about the priesthood since these show have aired?
Bottom line is that there is some sort of branding/marketing going on at both the convent and the monastery.

By: Gary

Gary — Tue, 20 Jun 2006 04:44:24 +0000

You might be in interested in a current UK TV programme which sort of covers the same area
http://www.bbc.co.uk/bbctwo/programmes/?id=convent
The convent in the programme has a website which does a fairly decent job of giving an insight
http://www.poorclaresarundel.org/

By: RC of strangeculture

RC of strangeculture — Mon, 19 Jun 2006 16:03:27 +0000

How interesting, i’d love to see some nun advertising…
I could see that being total SNL skit material if the nuns don’t follow through with it.
They should get the same crew who made the marine ads they show at the movie theaters to try to get nuns to enlist…
the few, the proud, the…
–RC of strangeculture.blogspot.com