Archive for January 2006

peer-review Article
26 Comments » January 30, 2006

Two Rivers E-Marketing

This week we look at the online marketing of a Nashville church. Samples: Traditional Service Web Site: (tworivers.org) Contemporary Service Web Site: (eleven01online.com) E-mail Newsletter:…

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resources Article
8 Comments » January 30, 2006

Favorite Marketing Book

I was sitting down to write some new polls today and I had a good one about favorite marketing books. But then I realized a poll listing four books wouldn’t ...

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poll-results Article
No Comments » January 30, 2006

Baby Poll

Last week we went with a fun poll, asking how to celebrate the coming birth of my first child. The idea was that the kid would be out by now ...

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reviews Article
10 Comments » January 27, 2006

Church Marketing 101

OK, let’s get it out of the way: Worst. Title. Ever. But we’ll forgive Richard Reising for calling his book Church Marketing 101: Preparing Your Church for Greater Growth, because despite the ...

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reviews Article
4 Comments » January 27, 2006

The Big Moo

So what’s the big fuss with The Big Moo? It’s the marketing strategy of being remarkable. Come up with something so great that it does the work for you. The ...

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evangelism-outreach Article
7 Comments » January 26, 2006

The Art of Evangelism

Guy Kawasaki, a former evangelist for Apple computers, talks about the art of evangelism. In a nutshell, what used to be a religious term has been borrowed by business. In ...

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peer-review Article
28 Comments » January 25, 2006

EKG Easter Poster

It’s been a while since we’ve had a peer review, but never fear–they’re still here. This week we’re taking a look at an Easter poster, which is a good reminder ...

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poll-results Article
19 Comments » January 25, 2006

Non-Christian Marketers Poll

Last week we asked the touchy question of whether or not churches should hire non-Christian marketers. It’s a debate we’ve had before, are having now and will probably have again. More ...

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technology Article
5 Comments » January 20, 2006

You Will Be Judged Mighty Webmaster

Pastor Jeff Hamilton of The Cornerstone Foursquare Church points us to a study released about the amount of time someone spends looking at a web site before making a judgment ...

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advertising Article
21 Comments » January 19, 2006

Secular Marketers Try to Promote Church Attendance

In this week’s survey we’re asking whether or not non-Christian marketers can successfully market the church. So far just over half say yes. Coincidentally, we were pointed to an article ...

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think-ahead Article
No Comments » January 19, 2006

Lessons from a German Movie Theater

This past Christmas my wife and I spent nearly two weeks in Germany, traveling the country visiting friends, seeing the sights, and getting up close and personal with events from ...

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examples Article
9 Comments » January 18, 2006

Reaching Out to Teen Moms

In the January/February issue of Outreach magazine, Koshy Muthalaly draws our attention to two southern California churches, Soulfarers Community and Epic Church. Each month, 15 to 20 volunteers “shower love ...

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mass-media Article
No Comments » January 16, 2006

The Emergent Church on Nightline

ABC’s Nightline took a look at the emergent church recently during their “Faith Matters” series, visiting several churches in my own backyard. One of those churches, Bluer, has the entire ...

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poll-results Article
No Comments » January 16, 2006

Blogging Pastors Poll

Last week we asked whether or not a church should link to its pastor’s blog, playing off a post from a few months back over a church that opted not ...

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resources Article
2 Comments » January 13, 2006

Simply Strategic Podcast

I like themes so this week is going to be Simply Strategic week. Or at least Simply Strategic couple of days. Pretty strategic, huh? Yesterday we reviewed the book Simply Strategic ...

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