Comments on: Google, Apple and the Church http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/ Frustrate. Educate. Motivate. Thu, 09 Feb 2012 20:01:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: venny http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/comment-page-1/#comment-404 venny Wed, 01 Dec 2004 12:20:27 +0000 http://cms.bigbadcollab.com/?p=106#comment-404 Couple these ideas with the fact that it takes 85 church goers to reach just one new person for Christ. However, 82% of unchurched people would accept an invitation to church if we'd extend it... how's that for a little motivation. It just makes me (a church branding consultant) even more motivated to help churches develop something that's worthy of people sharing. All it takes is a spark. (In the credit where credit is due column: the figures above come from "Surprising Insights from the Unchruched," Thom Rainer. Great book... pick it up.) Couple these ideas with the fact that it takes 85 church goers to reach just one new person for Christ. However, 82% of unchurched people would accept an invitation to church if we’d extend it… how’s that for a little motivation. It just makes me (a church branding consultant) even more motivated to help churches develop something that’s worthy of people sharing. All it takes is a spark.
(In the credit where credit is due column: the figures above come from “Surprising Insights from the Unchruched,” Thom Rainer. Great book… pick it up.)

]]> By: djchuang http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/comment-page-1/#comment-403 djchuang Wed, 01 Dec 2004 11:49:02 +0000 http://cms.bigbadcollab.com/?p=106#comment-403 Great thought! I'm finding that both word-of-mouth and website (word-of-mouse) are increasingly the 2 top reasons people find a church. Advertising can be used to supplement that, particularly search engine optimization & placement! Great thought! I’m finding that both word-of-mouth and website (word-of-mouse) are increasingly the 2 top reasons people find a church. Advertising can be used to supplement that, particularly search engine optimization & placement!

]]> By: Media Guerrilla http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/comment-page-1/#comment-405 Media Guerrilla Mon, 29 Nov 2004 18:13:30 +0000 http://cms.bigbadcollab.com/?p=106#comment-405 <strong>Google Seeking Ad Firm</strong> Advertising Age reports that Google's considering departing from its all-in-house marketing approach and is in talks now with a few large general ad firms. Google Seeking Ad Firm

Advertising Age reports that Google’s considering departing from its all-in-house marketing approach and is in talks now with a few large general ad firms.

]]> By: Brad Abare http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/comment-page-1/#comment-402 Brad Abare Mon, 29 Nov 2004 12:54:32 +0000 http://cms.bigbadcollab.com/?p=106#comment-402 Brian, I couldn't agree more. I guess my assumptions should not have been so quickly presumed or imposed. I appreciate your statement: "I don't have to make a conscious choice to [tell others about ________] because it's the natural overflowing of my excitement about the product." Right on. My point from the entry was that advertising is a great spark of conversation and creates further bonds with a brand. Brian,
I couldn’t agree more. I guess my assumptions should not have been so quickly presumed or imposed. I appreciate your statement: “I don’t have to make a conscious choice to [tell others about ________] because it’s the natural overflowing of my excitement about the product.” Right on.
My point from the entry was that advertising is a great spark of conversation and creates further bonds with a brand.

]]> By: Brian Baute http://www.churchmarketingsucks.com/2004/11/google-apple-and-the-church/comment-page-1/#comment-401 Brian Baute Mon, 29 Nov 2004 11:08:30 +0000 http://cms.bigbadcollab.com/?p=106#comment-401 The reason word-of-mouth works for Google and Apple is because they have products that <i>influential</i> people <i>want</i> to talk about. I talk (and write) frequently about the Apple (iPod) and Google (web, image, shopping, news, and desktop search) products I use not because I make a conscious choice to evangelize for them -- <i>I don't have to make a conscious choice to do it because it's the natural overflowing of my excitement about the product.</i> I do the same for Firefox too (like putting a plug for Firefox in this comment). Too often the church realizes it needs word of mouth and its strategy (if you can call it that) is to tell its members to talk with their friends about the church more (and maybe to print some invitation cards for people to use). Instead, <i>the church should make its product (whatever that is -- work in the community, sermons, small groups, Sunday services, etc.) something that their people will talk about as the natural overflowing of their excitement.</i> The reason word-of-mouth works for Google and Apple is because they have products that influential people want to talk about. I talk (and write) frequently about the Apple (iPod) and Google (web, image, shopping, news, and desktop search) products I use not because I make a conscious choice to evangelize for them — I don’t have to make a conscious choice to do it because it’s the natural overflowing of my excitement about the product. I do the same for Firefox too (like putting a plug for Firefox in this comment). Too often the church realizes it needs word of mouth and its strategy (if you can call it that) is to tell its members to talk with their friends about the church more (and maybe to print some invitation cards for people to use). Instead, the church should make its product (whatever that is — work in the community, sermons, small groups, Sunday services, etc.) something that their people will talk about as the natural overflowing of their excitement.

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