Archive for October 2004

brand-identity Article
5 Comments » October 26, 2004

Industry Insider on Church Branding

Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that ...

Read More

brand-identity Article
No Comments » October 25, 2004

Creating a Church Brand

The Church Report offers suggestions and tips for creating a church brand. Important lessons include: Make sure any brand fits with your church’s vision and mission statement. Branding only works for ...

Read More

philosophy Article
No Comments » October 25, 2004

Marketing Happens

“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or ...

Read More

demographicsresearch Article
No Comments » October 22, 2004

Direct Mail Works, Really

A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...

Read More

the-christian-walk Article
7 Comments » October 21, 2004

Marketing is Secondary

“I don’t think we should try to improve our marketing until we first go back and look at our message, our content and our people.” -Brian McLaren (see our interview) Marketing ...

Read More

church-business Article
2 Comments » October 21, 2004

More Marketing Savvy, Less Theology

Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...

Read More

church-business Article
No Comments » October 20, 2004

Faith-Based Election

With the election only a few weeks away, many churches are struggling with the issue of how they can take part in the political debate. The fact is that as ...

Read More

writing-editing Article
No Comments » October 20, 2004

I’m Sure She Had the Breast Intentions

Sometimes choosing the right word can be so important, as Dawn Eden points out in her aptly titled blog entry (which we’re so conveniently borrowing). Dawn points to a cringe-worthy ...

Read More

church-business Article
No Comments » October 18, 2004

Purpose Driven Business

Business leaders are taking advice from Rick Warren, pastor of Saddleback Church and author of The Purpose Driven Life. Of course it’s his earlier book, The Purpose Driven Church that ...

Read More

philosophy Article
1 Comment » October 15, 2004

A Generous Orthodoxy

Christianity today is incredibly fragmented, with Baptists and Lutherans and Presbyterians and Methodists and Pentecostals and Catholics and every other group. Some are liberal, some are conservative, and we just ...

Read More

interviews Article
10 Comments » October 15, 2004

A Conversation with Brian McLaren

I had a conversation with author and pastor Brian McLaren about his latest book, A Generous Orthodoxy (see our review). We dove headlong into some controversial issues (which is pretty ...

Read More

advertising Article
3 Comments » October 12, 2004

Meet Your Church: Freckles, Fat, and Gray Hair

Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...

Read More

writing-editing Article
No Comments » October 12, 2004

Sharpen Your Writing

Writing can be the overlooked component that makes a church newsletter the talk of the atrium or fodder for the recycling bin. Whether you’re writing a monthly letter to the ...

Read More

first-impressions-beyond Article
8 Comments » October 6, 2004

O Pastor, Where Art Thou?

Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...

Read More

promotion Article
No Comments » October 5, 2004

Guerrilla Church Marketing

A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...

Read More

 
Show CFCC Bar
Courageous storytellers welcome.
Hide the bar