Church Marketing Sucks

Now you can generate your own staple of americana with the online Church Sign Generator. The site even offers photos of the real thing with such witty, crowd-drawing sayings as “Do You Smell Like Jesus?” and “Stop Drop and Roll Doesn’t Work in Hell.”

What’s up with the sometimes clever, sometimes copycat, usually groan-enducing slogans of Christian T-shirts, bumper stickers and church signs? If it’s annoying in the commercial world, it might not be a good idea for the church either (telemarketers for Jesus, anyone?). Short, witty phrases may be the bread and butter of the advertising world, but they’re also trite and limiting. No form of marketing can effectively deliver the Gospel, but what kind of a glimpse of God should we offer on our church signs? Or bumper stickers, T-shirts, postcards, newspaper ads, etc. ? (link via Nick Ciske)