Archive for 2004

examples Article
No Comments » December 22, 2004

Chocolate Works

Remember the Church of England’s plan to give away free trade chocolate? It worked. 900 people came back to church. 9 out of 10 people who returned said they’d keep coming. Sometimes ...

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examples Article
No Comments » December 22, 2004

Custom Brew Brings in the Young Adults

St. Mark’s Episcopal Church in Washington D.C. offers its own custom brewed beer, Winged Lion Lager, for its weekly pub lunches—and the twenty- and thirty-somethings are coming out in droves. Yeah, ...

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mass-media Article
2 Comments » December 22, 2004

Competing with the NFL

When it comes to competing with the mass media, the church tends to lose. On Christmas Eve this year the Minnesota Vikings will face the Green Bay Packers in a ...

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public-relations Article
2 Comments » December 21, 2004

Moral Superiority on Beckham Nativity

You’ve probably heard the stories about a London wax museum with a nativity scene featuring soccer star David Beckham as Joseph and his wife “Posh Spice” Victoria as the Virgin ...

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examples Article
7 Comments » December 16, 2004

Non-Traditional Church Ad

Brian Baute blogs about a non-traditional church ad for Presbyterian Church of the Covenant in Greensboro, N.C. that appeared in a local progressive paper. He quotes the text of the ...

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examples Article
1 Comment » December 16, 2004

The Church Christmas Card

Ben Bell designed this Christmas card for his church, St. Stephen’s Church in Islington, London. Every year the church sends out a card to households, shops and offices in their ...

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brand-identity Article
No Comments » December 13, 2004

Brandvangelism

There’s a great new article up at Wired Online News about George Masters, a 36-year-old high school teacher who created, all on his own, an animated ad for the Apple ...

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church-business Article
1 Comment » December 11, 2004

The Talent Myth in the Church Office

There’s a very interesting manifesto titled “The Talent Myth” published at ChangeThis by Malcolm Gladwell, author of The Tipping Point. His basic argument is that when it comes to businesses, ...

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first-impressions-beyond Article
2 Comments » December 9, 2004

Meet Matt: He Keeps Bringing Me Back

About every other week, for the past few months, I’ve been going to the same restaurant before heading to an evening class after work. The restaurant is one of those ...

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first-impressions-beyond Article
2 Comments » December 6, 2004

Visiting a Mega-Church

One of the Twin Cities’ alternative weeklies went to church last week, offering an article exploring the mega-church after an election supposedly decided by moral values. The author visited Wooddale ...

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news-updates Article
No Comments » December 2, 2004

Interview With PRWeek.com

Keith O’Brien covers faith-based public relations in an article on PRWeek.com, which includes some good comments from Mark DeMoss, the big PR man in the Christian market. The article also ...

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examples Article
2 Comments » December 2, 2004

Church Ad Rejected by Networks

Inflammatory headlines are reporting that the major TV networks have rejected a homosexual church commercial. And those headlines are blowing it way out of proportion. The 30-second commercial promotes the ...

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first-impressions-beyond Article
No Comments » December 1, 2004

An Oasis of Giving

In the world of retail marketing, the day after Thanksgiving is called “Black Friday.” Why? It begins the busiest, scariest, nastiest time of the year: the holiday season. In many ...

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news-updates Article
1 Comment » November 29, 2004

Our Very First Press Release

Today we sent our first press release to nearly 300 news and media contacts all around the country. We appreciate the many people who have linked to us and spread ...

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philosophy Article
4 Comments » November 29, 2004

Think Young(er)

In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...

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